Display Advertising

We take a different approach to display advertising. Our unique way of planning means we know where your brand, services or products are being talked about and where to most effectively plan your advertising.

This insight comes from NetworkSense Mapping, our tool that generates a visual representation of a brand and its online network. Because we know where your audience visit and how they engage with you, we can build a unique and informed display advertising strategy for your brand.

Our complete display media service includes:   

• Strategic planning
• Negotiation and buying
• Creative concepting and build (including rich media)
• Ad-Serving, tracking, reporting and analysis

We understand the importance of research and strategy before implementation. A successful display advertising campaign begins by understanding your objectives, whether it is a branding exercise or a direct acquisition campaign, or a combination of both. Building out a ‘picture’ of who your audience is enables us to develop a highly targeted creative and media strategy.

Track performance
We deploy a full online tracking system to monitor campaign performance. This involves a combination of ad-serving technology and our onsite tracking tools. Thorough tracking provides the data essential to optimise your display advertising campaign continually across all key variables:

• Cost and media placement
• Creative execution
• Response metrics
• Audience profiles
• Timing

For a chat about your integrated display advertising campaign, feel free to call one of the team now on +44 (0) 1273 828 100 or email results@icrossing.co.uk